Let’s be real: When’s the last time an About page made you feel something?

If your About page reads like a corporate resume, you’re missing a chance to connect. 🤦‍♀️ People care more about people than they care about accolades or jargon. They care about the why behind your work. 💯

Here’s the truth: A strong About page is a powerful tool to #buildtrust. Your audience wants to see the passion that drives you. They want to understand your values, your challenges, and most especially why you’re the right choice for them.

And if you don’t share those things? They’ll go to the next brand that does.

Don't just tell your story—show it. 📸
Pair your words with visuals (#brandphotos) that let your audience see the humans behind your business.
➢ Brand photos of your team in action
➢ Behind-the-scenes moments

Anything that showcases your culture can turn a simple story into something relatable and personable . There's a sample of images below.

🎯 Here's the challenge: If your About page doesn’t feel authentic or if it doesn’t connect, you’re leaving value on the table. I can help you capture that authenticity with brand photos that make a real impact.

Ready to make your About page work for you?

ps: Check out GaryVaynerchuk's website https://lnkd.in/gCZEQ_Xh. His story is made more impactful by the carousel of images on the header. It's brilliant.

pps. I recently updated mine. About pages are a work in progress, so don’t stress about it, simply start!

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