When it comes to a #brandphotography session, we often focus on the final images; but the real magic happens in the planning.
The discovery session is the heart of the process, where the dream comes alive and begins to take shape. Together we build a vision that is both authentic and impactful.
Here is a glimpse of a typical Discovery Session.
Goal: Understand the Client’s Needs: More Than Just Photos
For clients, the discovery session is a chance to bring more than just a list of “photo ideas.” It’s an opportunity to distill the #values, #messages, and #emotions that define the brand.
Start the conversation here:
1. Clearly Defined Target Audience
Think about what keeps your customers up at night or the qualities they appreciate in brands they follow.
Understanding who they are, what they value, and the problem you solve for your market helps me create the brand photos that resonate.
2. Clarify the Visual Brand
It’s the business’s “personality in pictures.” Polished and professional, or approachable and relatable? Maybe it’s somewhere in-between both?
These are tangible items, and the discovery session is where we unpack these traits. This process allows me to tailor each shot, each angle, each pose to echo your brand’s voice.
The Photographer’s Role: Guiding and Translating the Vision
It’s not just about setting up lighting or selecting backdrops.
It’s about listening closely to your desires, the goal for your photos. It’s understanding nuances, and helping you articulate ideas you may not even realize they have.
By asking questions like:
“How do you want people to feel when they see your photos?”
“What story do you want these images to tell?”
Answering these foundational questions will build a creative framework that aligns with the your goals. After that we can make informed choices around lighting, colors, poses, wardrobe, and composition.
It’s about choosing elements that reinforce the brand identity.
Ultimately, a successful brand photography session is a dialogue. When done well, these brand images serve as powerful tools, telling the brand’s story to the right audience, in all the right ways.
If you’re thinking about a brand photography session, know that I will make the most of that initial discovery meeting.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.