You don’t have to sacrifice clarity to prove you know your stuff. In fact, the most impactful About pages are often the simplest. Aim to explain what you do as if you were talking to a friend; keep the words accessible and engaging,

Here are 5 ways to show your expertise while keeping things clear:

1. Break It Down 🧩

Complex ideas don’t need complex language. Break down industry terms into everyday words. Keep it simple, but powerful.

2. Use Analogies or Examples 👈

Analogies can bring abstract concepts to life. It helps readers grasp the concept quickly without feeling overwhelmed. Analogies are like bridges—they make your message easier to cross.

3. Focus on the Impact 🎯

Talk about the results. This keeps the focus on what matters most to your audience: the benefits they receive.

4. Speak Like You Would in a Conversation 😉

Write the way you talk. The more conversational your tone, the more approachable you seem. Imagine you’re explaining what you do over coffee. Keep it natural and direct.

And most importantly…

5. Show, Don’t Just Tell (With Brand Photos) 📸

Pair your explanations with visuals: #brandphotos that showcase your work in action. Visuals bring clarity and add authenticity to your story.

Clear communication isn’t about dumbing things down. It’s about making your expertise accessible.

Make your About page work for your audience, and they’ll likely hire you to work for them.

#AboutPage

#BrandStory

#VisualStorytelling

#WebsitePhotographer

#BrandPhotographer