[How to leverage your About page for client growth]

Let’s face it—talking about your successes can be tricky. You want to share how you’ve overcome challenges and found solutions for your clients, but you don’t want to come off as self-centered.

Here’s the reality: there’s a way to tell your story authentically without sounding like you’re just patting yourself on the back.

Here are 3 strategies to help you strike the right balance:

1. Focus on the Impact, Not Just the Success

When you talk about your wins, frame them through the lens of the value you’ve provided to your clients or community. Instead of focusing solely on what you did, highlight how it benefited others. This shifts the focus from self-promotion to demonstrating the impact of your work. #BrandPhotos are a great way to tell this story.

2. Showcase Moments of Growth, Not Perfection

Nobody connects with perfection. Instead of glossing over the struggles, acknowledge them. Share moments of growth where you learned something valuable or had to pivot. These moments humanize your story and show that growth often comes through overcoming obstacles, making your audience trust you more. Keep it short and sweet, and remember to #ShowNotTell with #BrandPhotos

3. Use “We” and “Our” Instead of “I”

Your About page should reflect the collective effort behind your success. A simple shift from “I” to “we” and “our” shows that you’re part of a team, working together to solve problems. This not only makes you sound less self-centered but also highlights #collaboration and #teamwork, key values for many businesses. 🙌

Remember, you're not avoiding your achievements — you're telling the story. Pair your narrative with authentic brand photos that capture those moments of growth and collaboration for top shelf impact. That’s how you bring the story to life.

Ready to share your story with impact and authenticity? Let’s connect.

ps. Check out 4ocean's About page. Their first challenge is front and center. https://lnkd.in/gFK8NGtR

#BrandStory
#AboutPage
#VisualStorytelling
#BrandPhotographer
#WebsitePhotographer