Who Owns Your Brand Photos?

When you hire a photographer for a brand photo shoot you’re also entering into an agreement about how those images can (& can’t) be used.

It’s not as complicated as it sounds.

Here’s what you need to know:

1. Who Owns the Photos? Even though you paid, the headshot photographer usually owns the copyright. The photos are their creative work. What you’re buying is a license to use the images in specific ways: on your website, social media, or in digital and printed marketing materials.

2. What Can You Do With Them? Think of it like renting a car; you can drive it, but only where and how the agreement says. Want to use the photos in a big advertising campaign? Post them on every platform? No problem, simply discuss & include in your license.

Pro Tip: Communication upfront is always best practice.

3. Can You Edit Them? Many professional headshot photographers have rules about image editing. Slapping an Instagram filter on a professionally edited photo might sound harmless, but it can alter the vision your photographer worked hard to create. Most photographers are happy to accommodate tweaks when asked.

Pro Tip: Don’t do it and expect the photographer to reach out politely. Ask first.

4. Why Does This Matter? Clear agreements protect everyone. You knowing exactly how you can use your photos, and your photographer ensures their work isn’t misused. These agreements make sure your photos stay polished and on-brand.

The bottom line: Talking about ownership and usage rights might feel a bit “legalese,” but it’s essential for getting the most out of your brand photos. A good photographer will walk you through it all, making sure you’re set up for success.

We always strive to make your business photo shoot a home run success! From the inquiry email or phone call, we strive to know your vision and work to get you the best results to achieve your goals.

Questions? Just ask!