[part1]
Have you ever searched for “headshots near me” with the goal of having a quick headshot update? 🤷♀️
Let’s talk about a common mistake business owners make with their headshots, using the same professional headshot photo literally everywhere.
It might seem like a smart move for time ⏰ and consistency 🎯, but there’s a big hidden loss factor.
🚨 Different platforms serve different purposes, but the same headshot everywhere sends the same message—no matter the context. 🚨
Because the content photography is different for different platforms, the headshot should be congruent and authentic to that platform.
Here’s how using the same headshot photo on all platforms can work against you:
🔹 LinkedIn Profile: This is often the first impression for potential clients, partners, or recruiters. Your photo needs to be professional, polished, and aligned with your industry. But if you’re using the same friendly, casual headshot from Instagram, it might not convey the right level of authority for your more corporate image.
🔹 Website About Page: This is where people go to connect with you and your story. If you’re still using a formal, stiff corporate headshot here, you might come across as unapproachable rather than relatable. A good brand photo session will include a wardrobe change that reflects the real you, yet be a great headshot for this purpose.
🔹 Social Media Posts: Your audience craves variety. If every post features the same headshot, your brand can start to feel stale or overly curated. Remember social media is about engagement, having different expressions, angles, and settings helps keep things fresh and dynamic. Make sure your brand photographer includes a wide variety of poses, making your pictures look professional and authentic.
Check out how Melanie Lambert, Managing Director at Just Write Grants used her Brand Headshots on LinkedIn and her website About page. She leveled up and stands out!
The Bottom Line? Have a variety of headshots that work with your brand.
✅ A polished, confident headshot for LinkedIn.
✅ A warm, welcoming image for your website.
✅ A mix of expressive, candid shots for social media.
Remember, this isn’t about taking random photos. These are brand photos. It’s about having an intentional set of images that help you show up effectively wherever your brand needs to be.
So, if you’re still using the same headshot across all platforms, it might be time for a refresh.
Which platform do you think your headshot works best for, and which one might need an upgrade?
Not sure? Give me a shout and we'll look it over together!
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